The Velocity² Technology and ISV Program helps to provide a consistent interface between technology companies and multiple EMC business units. The program comprises a base program and four specialty programs.

The base program provides convenient online access to EMC technical, marketing, and support information—along with program office support—in defining potential partner synergies and navigating EMC's organizations.

The integration level of the base program provides more in-depth technical information for partners wishing to integrate and leverage EMC product application programming interfaces (APIs) and providers that are not currently available through a specialty program such as EMC Symmetrix, EMC CLARiiON, and EMC AVALONidm.

Specialty programs provide opportunities to create additional synergy between your offerings and focused EMC technology areas. These programs include API access and varying degrees of development, certification, and marketing support based on the membership level you obtain.

Simply complete the online application.

Yes, you may return to the online application to join as many programs as necessary.

Yes.

No, when you join a specialty program you are automatically enrolled in the base program.

Yes, the base program can assist you in defining other potential, mutually beneficial business and/or engineering relationships. Also, the base program offers benefits and program office services not available through the specialty programs. Remember that the specialty programs are product-specific programs whereas the base program is an EMC-wide program.

At a minimum, candidates must agree to program terms and conditions to be considered for membership. We look for technology partners that can add value to the growing portfolio of EMC products and services and their end users.

There is no initial cost to join any of these programs. For specialty programs, there may be annual membership fees for partners who choose to move up membership tiers. Please check the specialty program data sheets and specialty FAQs below for more information on membership fees.

While not mandatory, we recommend applying to the program to provide consistent access to a broad range of benefits that may be in addition to those available to you through your current relationship.

EMC intends to announce additional specialty programs in the near future. We recommend that you contact the Base Program Office, and we will put you in touch with people working in that area.

All existing technology partner programs are being consolidated under the EMC Velocity² Technology and ISV program. You may remain in your current program with current benefits or, ideally, elect to join the new program.

The degree of potential competitiveness is not a significant evaluation factor when we look at potential partners. Instead, we look for uniqueness of solution, depth of integration, ability to exploit EMC product functionality, and potential customer demand from EMC's customer base.

Joint marketing benefits are associated with the individual specialty programs, and the degree of collaboration and joint marketing is determined by the respective specialty program owners.

EMC Select is EMC's program that resells complementary solutions as part of an overall customer solution. The two programs are independent. You can access information regarding EMC Select through the EMC Powerlink partner portal.

No, VMware is as an independent business that runs its own partner programs. For more information, visit www.vmware.com.

Consider joining the program if:

• You are looking for ways to sell new software licenses to existing customers.
• You would like to sell new solutions to new customers.
• Your company sells software to customers who are experiencing challenges with their storage solutions.
• Your customers use EMC technology and you would like them to recognize you as an EMC partner.
• You would like to receive access to EMC technical resources to help you build compelling, differentiated solutions.
• You would like to receive access to EMC marketing and sales resources to help you promote and sell your solutions.
• You would like to migrate your application(s) across storage devices as well as records between storage devices.

There is no cost to join the Content-Addressed Storage Specialty.

No, if you are already a Centera independent software vendor (ISV) partner, you will continue to enjoy the benefits of our relationship. However, we strongly encourage you to examine new program materials as we may have recently introduced benefits and features that you would find valuable.

Yes, a key tenet of the Content-Addressed Storage Specialty is to richly reward those partners who drive strong business with EMC. To that end, we offer a model with four tiers—Associate, Advantage, Premier, and Signature—that reflect the degree of integration with EMC Centera by means of the EMC Centera or XAM API and the success ISVs have achieved in generating EMC Centera revenue.

We will communicate with you via our alliances team, our website, and e-mail. You can also e-mail us with any questions or comments you may have.

The EMC Centera Proven Program is an optional but highly recommended testing process offered to ISVs who participate in the Content-addressed Storage Specialty and who wish to have a third-party organization test their integration with EMC Centera. Please visit the EMC Centera Proven Program section for more information on program benefits and testing specifics.

The Content Management Specialty is designed for partners who are interested in:

• Building and marketing integrations between their software products and EMC Documentum content management platform technology.
• Developing and selling applications that run on top of the EMC Documentum platform.
• Embedding EMC Documentum content management components into their own products and/or solutions through an original equipment manufacturer (OEM) agreement.
• Offering on-demand solutions based on the EMC Documentum content management platform.

The annual membership fee of $10,000 for the Content Management Specialty applies to Advantage-, Premier-, and Signature-level partners.

Yes, the Content Management Specialty has replaced both the ISV/VSP Partner Program and the Technology Partner Program.

Yes, the Content Management Specialty includes four tiers—Associate, Advantage, Premier, and Signature—that reflect the partner's degree of integration or certification with the EMC Documentum content management platform as well as the effectiveness the partner has in influencing, coselling, or reselling EMC products. Partner organizations advance to higher partner tiers by accumulating program points.

The EMC Application Developer Program is an integral part of the Content Management Specialty. It is designed for customers who want assurances that the application they are integrating into their infrastructure has been accredited by EMC and that it meets comprehensive criteria for good design, development, and implementation.

Partner business solutions undergo scrutiny across several categories. Upon successful completion, they receive a "Designed for EMC" accreditation. Contact us for more information about the Application Developer Program.

EMC OEM, channel ISV, or systems integration partners with an application or solution framework built on or integrated into the EMC content management platform are eligible to join the Application Developer Program.

The Network-Attached Storage Specialty is one of the product-focused specialties within the EMC Velocity² Technology and ISV Program. Members of the Network-Attached Storage Specialty provide powerful, more capable solutions to their customers and expand their market opportunities by supporting EMC, the network-attached storage industry leader.

Independent software and system vendors who have products that are complementary to EMC network-attached storage or IP storage systems join to leverage the power and range of EMC's industry-leading EMC Celerra IP storage. Through this program, members can license APIs to enable their applications to monitor and/or manage Celerra or test the interoperability of their products with Celerra.

Integration or interoperability with EMC Celerra systems enable you to:

• Increase the value of your product for mutual customers.
• Enhance your product functionality over your competition's.
• Take advantage of EMC product functionality and reliability.
• Increase your market opportunity through EMC's worldwide customer base.

With your enhanced products, mutual customers can:

• Implement solutions quickly so they can focus on their core business rather than on testing, validating, and customizing disparate solutions.
• Save time and costs by eliminating the need for "home-grown" development and support.
• Reduce risk and increase efficiency since all integrated solutions are fully tested, jointly supported, and maintained.
• Achieve a scalable, highly available information storage infrastructure.
• Receive superior support through a cooperative support agreement between our two companies.

APIs are software interfaces that enable products to work together by defining a common mechanism for the exchange of data and status and control information. The EMC Celerra FileMover API is available now, and others will be available in the future through the Network-Attached Storage Specialty.

The FileMover API enables transparent file access across multiple storage tiers for larger network-attached storage deployments requiring the ability to archive files to secondary storage. The FileMover API provides a proven, reliable methodology for integrating third-party policy and migration software that automates file movement between EMC Celerra NS or EMC Celerra NSX Series NAS systems and EMC Centera content-addressed storage systems, EMC Celerra with ATA, and tape.

Yes, the Network-Attached Storage Specialty program includes four tiers—Associate, Advantage, Premier, and Signature—which reflect the degree of integration with EMC Celerra storage and the success the partner has had installing its product at customer sites where Celerra storage is deployed.

A candidate must be a software or system vendor offering a product complementary to EMC's industry-leading network-attached storage systems and with the ability to leverage the power and range of these systems. There is no fee to join or annual fee to maintain membership.

Yes, EMC offers membership in the Network-Attached Storage Specialty to members of the EMC Network-Attached Storage Partner Program and members of the EMC Developers Program who are licensed to use the Celerra FileMover API. Current members who wish to join need to sign an addendum to their existing agreement or sign a new agreement.

The Smarts Specialty offers a partner program for:

• Integration partners — Integrate with EMC Smarts network and systems management applications. This enables you to offer more capable solutions to your customers and expand market opportunities by providing interoperability with EMC Smarts products.
• Model development partners — Develop model-based applications using the EMC Smarts Software Development Kit SDK either to extend Smarts applications with a new root-cause analysis management domain or to develop new applications.

Software vendors, systems integrators, and system vendors can ensure that their applications leverage the power and range of the EMC Smarts correlation engine and root-cause analysis applications by becoming a member of the Smarts Specialty. Through this program, EMC Smarts APIs are made available to members to enable them to integrate their applications with EMC Smarts software or to develop new applications.

Integration/interoperability with EMC Smarts management applications enable Smarts Specialty partners to:

• Increase the value of their applications to mutual customers.
• Enhance their software functionality over their competition's.
• Take advantage of EMC product functionality and reliability.
• Increase market opportunity through EMC's worldwide customer base.

Model development with the EMC Smarts software development kit (SDK) enable Smarts Specialty partners to:

• Build applications on a high-performance, scalable architecture for a reduced development cycle.
• Build on an extensible standards- and model-based application framework.
• Increase the value of their applications to mutual or new customers.

Yes, the Smarts Specialty includes four tiers—Associate, Advantage, Premier, and Signature. A member's tier is determined by the degree of integration with EMC Smarts products and the success the partner has had installing their products at customer sites where Smarts products are deployed.

The Smarts Specialty is open to all software vendors, system integrators, and system vendors who want to integrate their applications with the EMC Smarts network systems management application.

Yes, EMC offers membership in the Smarts Specialty to members of the EMC Developers Program and Technology Alliance Program (TAP) who have reregistered through the EMC Developers Program and are licensed to use Smarts APIs. Current members who wish to join need to sign an addendum to their existing agreement or sign a new agreement.

APIs are software interfaces that enable products to work together by defining a common mechanism for the exchange of data and status and control information. Members of the Smarts Specialty may license EMC Smarts implementations of the following interfaces for developing their applications:

• EMC Smarts APIs — Leverage the powerful Smarts architecture in which customers can use Smarts as an event management system, as manager of managers, or to provide additional root cause based on events generated or data collected by another system. Smarts APIs make it simple to forward events to Smarts applications and forward Smarts notifications or discovery results to other applications.

  You can also provide topology and management data to the Smarts analysis server, launch in-context tools that run on the user client or server, add information to the Smarts repository to augment the richness of data available, and extract information from the Smarts repository to seed other applications. APIs include ASL, C, Command Line Interface (CLI), Java, and Perl.

• EMC Smarts adapters — Provide interoperability between your applications and Smarts applications such as Email Notification Adapter, Log file Adapter, Script Adapter, SNMP Trap Adapter, SNMP Trap Notification Adapter, SQL Adapter for Windows, Syslog Adapter, and XML Adapter.
• Client and server tools — Add in-context launching of client and server tools and applications.
• Dashboard — Provide business views of your applications, leveraging EMC Smarts built-in impact analysis.

Adapters are developed connectors that use Smarts APIs to enable bidirectional exchange of data between third-party software and Smarts management software. APIs are application programming interfaces for partners whose objective is to develop more complex integrations with Smarts such as custom adapters.

All interfaces and adapters are available to ISVs through the EMC Velocity² Technology and ISV Program Smarts Specialty. Developers will need to complete online membership and license application forms and accept license terms and conditions.

EMC does not charge for EMC Smarts software, adapters, and APIs. Training and support are available for a fee and are strongly encouraged.

The Smarts Specialty offers several types of resources to partner developers:

• Software and documentation.
• Developer network including a developer website with code samples, articles, and news.
• Product and development training.
• Developer support.
• Developer events such as developer conferences.
• Partner offering accreditation.

EMC Smarts offers various levels of developer support to meet your integration and model development needs.

Integration partners can select from the following courses:

• EMC Smarts Adapter Platform
• EMC Smarts ASL—Basic, Advanced, and for Service Assurance Manager
• EMC Smarts Business Dashboard
• EMC Smarts IP Availability Manager
• EMC Smarts Java API
• EMC Smarts Perl API
• EMC Smarts Service Assurance Manager Administrator
• EMC Smarts Service Assurance Manager Global Console

Additional courses are available to model development partners:

• EMC Smarts Developer Customized Workshop
• EMC Smarts Dynamic Modeling
• EMC Smarts Model Development

No, it depends on the level of development intended by the partner.

Partner must accredit their offerings through the Smarts Specialty accreditation process. A sales kit must also be developed to emphasize the joint value proposition to customers. Once this is accomplished, EMC will work with Partners on joint go-to-market activities.

Contact velocity_isv_smarts@emc.com if you have any questions.