ISV Content-Addressed Storage Specialty

The ISV Content-Addressed Storage Specialty of the EMC Velocity² Technology and ISV Program is designed for independent software vendor (ISV) partners who develop solutions for the fixed-content market based on EMC Centera, EMC's industry-leading content-addressed storage platform. The ISV Content-Addressed Storage Specialty provides ISV partners with access to technical, marketing, and sales resources designed to enable the delivery and deployment of award-winning EMC Centera content-addressed storage solutions.

With the ISV Content-Addressed Storage Specialty, you gain the support you need for all four stages of your engagement—from the initial knowledge transfer to integrating, marketing, and selling your EMC Centera solutions.

We guide you through each phase by providing:

• Access to EMC best practices for each stage of the process.
• Clear completion milestones for continued partnering success.

Joining the specialty

Integration with EMC Centera will enable you to:

• Sell new software licenses to existing customers.
• Attract new business with EMC content-addressed storage solutions.
• Help customers overcome challenges associated with rapid information growth.
• Gain recognition as an EMC ISV partner.
• Access EMC technical resources to build compelling, differentiated content-addressed storage solutions.
• Tap EMC marketing/sales resources to promote and sell your content-addressed storage solutions.

By participating in the ISV Content-Addressed Storage Specialty, you can help your customers to:

• Store and retrieve fixed content quickly.
• Use fixed content in new ways to improve productivity and increase revenue.
• Enjoy easy online access and petabyte scalability.
• Improve total cost of ownership with reduced storage management requirements.
• Migrate applications across storage devices as well as records between storage devices.

Key benefits

As an ISV Content-Addressed Storage Specialty partner, you gain access to an extensive range of benefits including:

• Extensible Access Method (XAM) application programming interface (API), a standard API for fixed content archiving as defined by the Storage Networking Industry Association's (SNIA) XAM API and architecture specifications.
• Access to online EMC Centera Cluster for functional testing and EMC Centera Lab for performance testing.
• Access to the EMC Powerlink Developers Portal.
• Use of the EMC Velocity² ISV partner logo.
• Access to the EMC Centera Proven Program.