Lothar H.
Regional Marketing Manager

Lothar has never driven a race car. But having worked at EMC over the last few years, he can identify with the experience. "EMC is a fast-moving company, and every employee can see and feel that," he says. As a marketing manager, he’s responsible for telling the EMC story—and that story is always growing to include more software, hardware, solutions, and services.

"There are many innovations and new offerings coming to light as a result of both R&D and acquisitions," he says. This results in a lot of changes in the organization, which requires a lot of flexibility from employees. It also makes EMC an exciting place to work. The company’s evolution makes things both interesting and rewarding.

Lothar joined EMC five years ago via Documentum. He worked as a marketing manager in charge of the Central EMEA (Europe, Middle East & Asia) region. The company was reshuffled, with a separate software group, for which Lothar was also regional marketing manager. Now he runs marketing for EMC’s EMEA North region.

There are several other regional managers with whom Lothar coordinates his efforts—as well as headquarters marketing staff in the U.S. Lothar’s group handles execution in individual countries and works across the full marketing mix—including PR, corporate communications and channel marketing. He manages the people and the strategy that communicate our brand in the marketplace.

Why Lothar joined EMC

With all of the changes the organization has gone through over the past few years, it can be a complex story to tell. "With strategy being defined at the corporate level," he says, "the value we bring is that we understand the region, we understand the markets. These countries are so different, and we add a lot of local flavor."

With EMC constantly evolving, Lothar is excited to continually ensure that the company means "smart business decision" in any language.

Want to work with Lothar in marketing?

Lothar is looking for people who can readily adapt to change. The company’s message is always changing—and the people on his team need the flexibility to articulate and advocate this evolving message.